A selection of outcomes from completed projects. Sectors, services used, and measured results.
A regional tourism portal targeting UK and German visitors had indexed a large number of duplicate destination pages from a CMS migration. The Search Visibility Report identified the issue across 2,400 URLs. The On-Site Optimisation Sprint resolved canonical structure, implemented schema for tourist attractions, and restructured the internal linking between destination pages. Organic sessions increased 178% in 5 months, with the site regaining positions it had lost over the previous year.
A Murcia-based law firm specialising in property law for foreign buyers had strong client credentials but almost no digital authority. A Press and Editorial Links campaign produced 14 placements in Spanish property media, UK expat publications, and national legal news sites. Domain rating went from 19 to 41. Three target service pages moved from position 28 to the top 10 within 90 days.
A Valencia-based industrial supplier had a product catalogue of 1,800 items and no content strategy to surface them in search. The Keyword Architecture Plan identified 7 priority topic clusters, each covering a specific product category. Following the content briefs, the marketing team published 24 articles over 6 months. Monthly organic sessions grew from 400 to 3,300, and 8 product category pages moved to the top 5 for their target terms.
A group of four restaurants across the Murcia region were appearing at positions 6 to 9 in the local pack for their primary target terms. After implementing the Google Business Dominance pack covering GBP optimisation, citation building across Spanish directories, and a structured review generation strategy, all four locations moved into the top 3. The Murcia city location reached position 1 for its primary term within 8 weeks.
A real estate developer on the Costa del Sol was attributing most of its enquiries to direct traffic in GA4, with organic showing almost no conversions. The Data Layer and Tracking Setup corrected channel grouping, implemented phone call tracking, fixed form submission events, and built a Looker Studio dashboard separating brand from non-brand organic. The corrected attribution showed organic was producing 3.4 times the leads previously attributed to it.