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2-4 business days

Data Layer & Tracking Setup

A properly configured measurement foundation: GA4, Search Console, Looker Studio dashboard, and conversion tracking that actually connects to business outcomes.

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What this covers.

The default GA4 installation misattributes most organic traffic to direct. It groups brand and non-brand searches together. It has no conversion events tied to what actually matters to your business. The result is analytics data that everyone in the meeting looks at and nobody can interpret. The data layer and tracking setup corrects this.

The setup covers: GA4 configuration audit and correction, Search Console property verification and linking, custom channel grouping (brand vs non-brand organic, paid vs organic, direct vs referral), conversion event configuration (up to 6 events tied to form submissions, phone clicks, booking completions, or purchases), and a Looker Studio dashboard connecting all sources into a clear monthly picture.

For Spanish businesses, the setup includes Spanish-language ecommerce tracking configuration for WooCommerce or PrestaShop, IVA-adjusted revenue tracking, and GDPR-compliant consent mode configuration where applicable.

The deliverable includes a 1-hour team handover session to ensure your marketing team knows how to read the dashboard and identify when data looks anomalous.

Results from this service

A Murcia-based software company found after the tracking setup that their highest converting traffic source was non-brand organic search, which had been attributed mostly to direct traffic in their previous GA4 setup. This led them to increase SEO investment and reduce paid social.
A Cartagena retail chain implemented IVA-adjusted revenue tracking for the first time. Previously their reported revenue in GA4 was overstated by 21% due to inclusion of tax. Correcting this changed their channel ROI calculations significantly.

What is included

GA4 configuration audit and correction
Search Console property verification and linking
Custom channel grouping (brand/non-brand, etc.)
Conversion event configuration (up to 6 events)
Looker Studio dashboard (GA4 + GSC)
Rank tracking for up to 150 keywords
GDPR consent mode configuration
IVA-adjusted revenue tracking for Spanish businesses
1-hour team handover session

Questions about this service

Most default GA4 setups are misconfigured for organic attribution. This service fixes the common errors and builds a proper measurement layer on top.
The base is a one-time setup and dashboard. Ongoing monthly reporting is available as a recurring service.
Data Layer & Tracking Setup
Starting from
€158.70
2-4 business days — per setup
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Includes
GA4 configuration audit and correction
Search Console property verification and linking
Custom channel grouping (brand/non-brand, etc.)
Conversion event configuration (up to 6 events)
Looker Studio dashboard (GA4 + GSC)
Rank tracking for up to 150 keywords
GDPR consent mode configuration
IVA-adjusted revenue tracking for Spanish businesses
1-hour team handover session
Data Layer & Tracking Setup results

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Fixed scope confirmed before work begins.

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