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2-4 business days

Keyword Architecture Plan

A structured keyword map for your entire site: which terms belong on which pages and how the site should be structured to rank for all of them.

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What this covers.

A website without a keyword architecture has a navigation problem disguised as an SEO problem. When every page tries to rank for everything, no page ranks for anything in particular. When pages compete against each other for the same terms, Google picks one arbitrarily. When important commercial terms have no dedicated page, the traffic from those terms goes to a competitor who does.

The Keyword Architecture Plan resolves this. Starting from a complete keyword map of your sector, we assign every meaningful search term to a specific page on your site, identify where new pages are needed, and design the internal linking structure that concentrates authority where it matters most.

The plan covers: keyword clustering by topic (not just by volume), page-level assignment with target URL and content type, search intent classification (commercial, informational, transactional, navigational), keyword difficulty and estimated traffic value per cluster, and the recommended URL structure and page hierarchy.

For Spanish and Murcia-specific markets, the plan includes regional keyword data, local intent identification, and bilingual keyword mapping where the business operates in both Spanish and English.

Results from this service

A Murcia tourism company used the Keyword Architecture Plan to consolidate 14 thin location pages into 6 well-structured destination hubs. Six months after implementing the structure, organic traffic to the destination section increased 87% and three pages moved to position 1 for regional travel queries.
A healthcare provider in the Murcia region implemented the keyword architecture plan and discovered they were splitting authority across 22 nearly identical service pages. Consolidating to 8 structured service pages and implementing the recommended internal link structure improved average ranking position from 12.4 to 6.1 across their priority terms.

What is included

Complete keyword research (500-1,500 terms per sector)
Topic clustering by intent and search behaviour
Page-level keyword assignment
Target URL and content type per cluster
Search intent classification
Difficulty and traffic value estimates
Recommended URL structure and hierarchy
Internal link strategy per cluster
Bilingual mapping (Spanish/English) where applicable

Questions about this service

Between 500 and 1,500 terms depending on your sector. Larger sectors are quoted individually.
No. The plan is the strategic architecture. Content writing for each assigned page is separate.
Keyword Architecture Plan
Starting from
€158.70
2-4 business days — per setup
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Includes
Complete keyword research (500-1,500 terms per sector)
Topic clustering by intent and search behaviour
Page-level keyword assignment
Target URL and content type per cluster
Search intent classification
Difficulty and traffic value estimates
Recommended URL structure and hierarchy
Internal link strategy per cluster
Bilingual mapping (Spanish/English) where applicable
Keyword Architecture Plan results

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Fixed scope confirmed before work begins.

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