A structured keyword map for your entire site: which terms belong on which pages and how the site should be structured to rank for all of them.
A website without a keyword architecture has a navigation problem disguised as an SEO problem. When every page tries to rank for everything, no page ranks for anything in particular. When pages compete against each other for the same terms, Google picks one arbitrarily. When important commercial terms have no dedicated page, the traffic from those terms goes to a competitor who does.
The Keyword Architecture Plan resolves this. Starting from a complete keyword map of your sector, we assign every meaningful search term to a specific page on your site, identify where new pages are needed, and design the internal linking structure that concentrates authority where it matters most.
The plan covers: keyword clustering by topic (not just by volume), page-level assignment with target URL and content type, search intent classification (commercial, informational, transactional, navigational), keyword difficulty and estimated traffic value per cluster, and the recommended URL structure and page hierarchy.
For Spanish and Murcia-specific markets, the plan includes regional keyword data, local intent identification, and bilingual keyword mapping where the business operates in both Spanish and English.